I call my process: The Right Way to Do Digital
Today, more candidates and consultants than ever are unhappy with their digital partners.
They’re sold by a principal, but end up working with an account rep…
They think they’re getting original work, only to find out it’s being recycled from client to client…
They think they’re adding a committed team member, only to see them ghost for higher-budget clients…
These are symptoms of a broken model: the typical agency model.
But why?
The fact is that “digital marketing” encompasses a vast array of subspecialties. Each typically requires a team member with a specific skill set.
Graphic design requires a true artist…
Direct response requires a real copywriter…
Media planning and buying requires a real data and numbers nerd…
The account rep? He needs to be a legit project manager.
In this context, agencies don’t really have a choice…
To maintain a team with these skill sets, they have to:
1. Take more work than they can handle and let the chips (your account) fall as they may
2. Keep track of deliverables with slow, bloated layers of bureaucracy
3. Keep the principal (the top strategist) working sales, so there’s revenue to pay everyone
So, is that it?
Do campaigns have no choice but to fulfill their marketing needs with agencies still operating with this old model?
…and to keep hopping from agency to agency, hoping to find one that finally delivers exceptional service?
No. There’s another option.
A radically different approach that provides the service you seek without the drawbacks and risk.
Not another agency.
I call it The Right Way to Do Digital:
Work with an individual strategist, who possesses the skills equivalent to four or five agency team members, so that he can deliver the full-service digital experience without sacrificing speed, quality, and attentiveness.
In other words, your own Fractional Digital Director…
The senior expert you want working for you day-to-day, prioritizing you, and giving you their years of experience.
There’s just one downside to make it work…
He can take only a handful of clients at once.
Maybe only two. Maybe even only one…
It may seem counterintuitive, but especially in the AI era, I believe this model is the future…
More experienced consultants, giving their best to a small number of clients, while still being fairly compensated.
It’s a better way to serve clients. A better alternative to the old agency model.
And the value you need to win a tough race.
Read on to learn more and see if you’re ready for a new way to do digital.
Thank you,
– Adam
PS: Want to talk about your campaign? Contact me as soon as possible to see if we’re a good fit, and while I still have capacity.
